The design structure of the logo roughly includes patterns, text, and colors. Regarding the specific content of these elements, Zhilian Logo will take you to understand together

1. Pattern

The patterns applied on the identification signs generally include trademark patterns, pictorial patterns, and decorative patterns

2. Text

China is a country with a long cultural history, and has always been very particular about the form and application of text. The text on the identification signs plays an important role in reminding, transmitting instructions, and stating the content. It is the main part of the content of the identification signs, and it will coexist with the products, having a profound impact on both time and breadth. Therefore, whether the font design on the sign is appropriate and the wording is correct not only reflects the cultural level of a company or region, but also reflects the attitude of the sign manufacturer towards the product. In addition, whether the font size of the sign design is appropriate, whether the matching is appropriate, and whether the production process of the sign has any impact are all key points that should be handled with caution during the sign design process

3. Color

Color is the most sensitive and responsive information symbol in visual perception. For the study of color, it is a subject that is both abstract and specific, mysterious and practical, involving a wide range of subjects. The general public is accustomed to evaluating the final effect of color application based on whether it looks good or not. In fact, in this simple evaluation of good looks and bad looks, it contains many contents such as physiology, psychology, aesthetics, environmental science, etc. For a long time, many experts and scholars have been continuously exploring and summarizing the mystery of color, striving to translate abstract perception into understandable and acceptable reality. Books and materials related to this area are also common, but it is not easy to truly understand, digest, and apply them well