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When we check in to the hotel, we can see some hotel signage that provides us with directional guidance. The design style of the hotel signage should be matched according to the overall decoration style of the hotel. Regarding specific design methods and precautions, the signage will provide you with a brief introduction

Analysis of Design Methods for Hotel Signage

1. The functions of hotel logo design

The function of logo design is to use scientific and reasonable technology and artistic means, through research on practicality and effectiveness, to maximize the use of hotel environmental landscape space, create a highly functional environmental visual recognition system, and meet people's behavioral and psychological needs in the hotel environment, mainly the hotel oriented signage system. Because the signage system is a solution for guiding the overall operation of hotels

2. The Content and Method of Hotel Logo Design

2.1 Content of hotel signage

What is the content of the hotel environment landscape recognition system in the hotel space. The designation of these contents should be based on the guidance direction of each public area in the hotel


2.2 Location and quantity of identification

The control of location and quantity is also a crucial element of design, and hotel signage can be set at will from time to time. Setting up fewer signs is not enough, nor is it enough. Excess signs will become visual pollution

2.3 Form and Form of Identification

Designers have an important say in aesthetic issues such as form and color, including the style positioning and direction of the signage system. The form, form, and content of the logo are inseparable, and the appropriateness of the logo design to its content, as well as the harmony with the hotel environment, are indicators of the success of the design

2.4 Identification design method

The key to the design of a hotel signage system is to create visual symbols and auditory signals with strong impact, allowing guests to generate interest and memory, generate a sense of identity, and achieve the goal of shaping the hotel image and attracting people. The visual intelligence obtained by humans accounts for approximately 80% of human physiological intelligence. It is undoubtedly very important to attach importance to visual recognition design and seize this 80%. The ancient adage of "seeing is believing, hearing is believing" demonstrates the importance of vision in shaping human concepts. The hotel identification system should first be determined in the overall planning of the hotel environment, fully utilizing its overall design decoration style and various design elements. To lay out the overall signage system in design, it is necessary to carefully organize and layout the entire hotel environment elements, using artistic techniques such as emphasis, contrast, embellishment, and contrast to form a distinctive sequence of signage display. With a smooth and generous spatial layout of the signage system, it creates a good environment that is full of attraction, which is a condition for people to have advanced visual recognition and directional guidance of the hotel environment. The hotel logo design strives for simplicity, orderliness, strong guidance and indication functionality, and a strong sense of modernity and spirituality

3. Description of the production process and materials for hotel signage

The production materials for hotel signage usually use stainless steel mirror or brushed plate, titanium plate, glass, acrylic plate, copper plate, aluminum plate, cold rolled plate, marble, stainless steel tube, and solid wood as surface materials. The internal structure uses stainless steel tubes, black metal profiles as reinforcing materials, and the light source uses related materials such as LED, plasma light, neon light, and light guide plate

4. Identification production process

Metal is welded, bent, washed, lathe, water cut, wire cut, polished, polished, wire drawn, electroplated, oxidized, corroded, and painted

Acrylic and glass surfaces are comprehensively processed according to design drawings using processes such as screen printing, instant messaging, carving, sandblasting, etc

The key to hotel signage lies in the rationality of design concepts and production processes. The design of the identification system is the early stage of the entire project, and the completion of materials and processes in the later stage of the identification system plays a fatal role

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