To create momentum for a store through advertising, it usually starts with both indoor and outdoor advertising

Indoor advertising does not simply refer to the promotion within the store, but includes various forms of extending the performance of advertising to elevators, beams, corridors, and lightboxes in the store's commercial building. The reason for dividing room advertisements in this way is because they can have close contact with consumers in the places just mentioned. Therefore, indoor advertising should be crafted as exquisitely as possible, enhance rendering power, enhance the impact it brings to customers, leave a deep impression on customers, and make their brains unintentionally remember the store and product information promoted by the advertisement, thereby generating demands. Indoor advertising usually uses small posters, posters, and some counter brochures to convey product information and promote the style of the store. Small posters and poster brochures not only facilitate customers to deepen their understanding of the store and products, but also allow them to accompany and pass on to their loved ones and friends

Compared with indoor advertising, outdoor advertising is characterized by contingency, and the potential consumer groups may not pay attention to the advertising. In order to enhance the killing power of outdoor advertising on the population, businesses generally choose to set up outdoor advertising posters in landmark buildings, public transportation hubs, commercial streets, and other places with high pedestrian flow in the city, in order to more effectively enhance their visibility and showcase their good image and strength. Outdoor advertising posters posted in these places are generally large and eye-catching, with bright colors and prominent brand logos, which can quickly attract people's attention. In addition, large advertisements in crowded areas are often seen by people, which can create a preconceived impression of the store and enhance people's memory of the store. However, choosing to advertise outdoors in these areas usually results in high advertising investment. For small shops, it is more suitable to plan advertising in small areas based on their own funds and expand the corresponding customer base. At the same time, small store owners can make up for this deficiency by designing and printing advertising flyers, allowing store staff to distribute them in crowded areas

In the process of advertising placement, many people overlook the consistency of advertising performance and simply indulge in a variety of images, resulting in various and colorful advertising images. This makes it difficult for customers to distinguish what store the advertisement is promoting and which store it is, making it difficult to generate stable and lasting memories, ultimately leading to the waste of advertising resources

Therefore, whether it is indoor advertising or outdoor advertising, the advertising performance of the store needs to be harmonious and unified. That is to say, the advertising promotion of the store not only requires the advertising information to comprehensively highlight the theme, but also to make the overall style of the promotion consistent. The advertising of small stores does not require too complex content. If the advertising content is too much and too complicated, consumers may find it difficult to remember and even develop resistance. If the advertising form of a small store can form a unified style, maintain a unified color and content, advertising can have a repeated visual impact on the audience, leaving a deep related memory and a deep impression in their minds